What is PPC Advertising?

You may already be aware of how important ranking highly on search engine results is—the higher you appear, the better. Seeking high positions in the search results on sites like Google or Bing takes time to do organically; with pay-per-click advertising, the results are immediate. Any business can bid to advertise their site at the top of the search results page using PPC.

The Case for PPC

Unlike more traditional forms of advertising, PPC campaigns are highly customizable and enable businesses to target potential customers more efficiently than ever before. These programs can be designed to address a specific audience that is already actively searching for your services or product. As part of your strategy, you can target your audience based on location, income level, and other relevant details. Putting the right sales messaging in front of the right searchers through PPC can generate valuable leads at a rapid pace. PPC With the Pros. When it comes to finding success in PPC advertising, beginners may need to sink in lots of time and money experimenting in order to figure out what will work best for their business. Working with Zoom Advertising to manage your PPC campaigns can help you keep costs low while fine-tuning your business’ strategy. Let us take care of the details and provide you with accountable, measurable performance data for every aspect of your campaign—including first impressions, clicks, visitors, and conversions.

Our Strategy

The way we handle our clients’ PPC campaigns can be broken down into three steps:

Step 1: Determine Your Keywords

We work closely with our clients to determine what keywords address their goals. This includes identifying your profit centers in order to highlight the goods and services that are most important to your business, where your customers are located, and the terminology used.

Step 2: Find Your Audience

When establishing your campaign, PPC platforms provide the power to target exactly the kind of customer you want to reach. Customer targeting can be based on many different demographic factors to make sure that the cost of your campaign is used wisely.

Step 3: Measure Your Results

How do you know if your campaign was a success? The data, of course. Our campaigns are flexible and return insights around the clock. If something isn’t working as expected, we can make real-time adjustments to steer your campaign towards success.

With ample experience running successful paid ad campaigns, our team is highly trained to identify new opportunities for your business on-sight. If you want to know more about how Zoom Advertising can help you gain visibility for your business online, contact us today for a free digital review!

Google Ads serve one of the most popular forms of digital or online remarketing. If you have ever searched for a particular item or visited a website, then gone on to visit another website that uses Google Ads, you will inevitably be shown ads for the particular website you previously visited or the item you searched. That’s remarketing.

You have also probably noticed examples of offline remarketing – as it uses the same methodology as the online strategy. A popular example is the sidewalk “sandwich board” signs used by coffee shops and similar businesses. The sign content remains the same – day after day – hoping to convince those who frequently pass by to come inside and sample what the signs are advertising.

Clearly not a new strategy, remarketing is underused mostly because there is a great deal of confusion as to how to use it effectively. However, you can strategically utilize remarketing to significantly increase your ecommerce conversion rates

How It Works and Why It is Beneficial

Remarketing is a marketing practice that targets a potential customer who has already been exposed to your product or service. You can insert a little snippet of JavaScript code onto your site using tools like Google Ads or Facebook Ads. The code will collect cookies detecting and labeling new visitors anonymously. So long as the subsequent sites they visit support your ad service, your service will jump in and display ads for your business – whenever your potential customer visits a new site.

An increase in conversions is the most important benefit of remarketing. The likelihood of any customer returning once they visit your site and fail to make a purchase is low. However, by remarketing the specific product they were looking at, as well as offering it at a discount, you will greatly increase the chances of that customer returning and following through with a purchase.

Some companies have reported as much as a 200% increase in conversions utilizing remarketing campaigns. This strategy allows you to turn almost any customer into a lead by putting individual products, or your entire brand, in front of them as they continue to shop. It is also a proven way to increase brand awareness, ensuring potential customers think about your brand when they are in the market to purchase the product or service you offer.

Contact the Marketing Experts at Zoom

Contact the digital marketing experts at Zoom Advertising and discover how remarketing tools can help you grow your customer base.